In this Business Awareness lecture, we have discussed some important Marketing concepts like 4Ps, STP, ATL, BTL, Brand Positioning, Customer & Consumer, etc.
This session is very important for marketing enthusiasts, as it will equip them with the basics of Marketing domain and prepare them for GDPIs.
Watch the full lecture video here: Important Marketing Concepts & Terminologies | 2020 Business Awareness-3 | GDPI | 4Ps, STP, ATL, BTL
You can download the FREE lecture PDF below:
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