In this section of Business Awareness, we have emphasized on the need to have a good understanding of the different and important brands in India. A brand is a name, terminology, logo, symbol, design or any differentiating feature, which can identify one seller’s goods or services as distinct from those sold by any other seller. Brands are managed by companies, marketers and managers, who try to make a unique image in the minds of their customers. They equip many techniques to showcase their value propositions to the customers and how they’re better than any other competitor.
These techniques include having a unique brand tagline or slogan, having a famous personality as the brand ambassador, having a unique and striking brand logo. These techniques change over time and hence, brand awareness, in terms of taglines and brand ambassador, forms an important part of current affairs. Exams like IIFT, XAT, CMAT, TISSNET, TISSMAT, SSC CGL, RBI Grade B and other competitive exams having current affairs sections have thrown surprises by asking questions related to the taglines and brand ambassadors of the companies. In order to cater to the needs of students preparing for current affairs or business awareness, Knowvation brings to you the most rigorously prepared lectures on Brand taglines, slogans, logos and brand ambassadors.
Brands and Taglines of companies form an essential part of your preparation for any competitive exam involving General Awareness. These lectures are going to very important for the aspirants of IIFT, TISSMAT, XAT, TISSNET, CMAT, Bank exams, SSC and RBI Grade B.
From the below links you can watch the full lecture and also download the FREE lecture PDFs.
Major Brands & the Parent Companies
Brands, Logos & Taglines | Business Awareness
Important Brands & their Ambassadors [India]
Important Brand Ambassadors | Latest 2021